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Marketing

How to Take Product Marketing to the Next Level

By January 10, 2022No Comments

Are you looking for ways to increase the effectiveness of your product marketing? 

 

With the proper corporate strategy, your product is bound to soar in popularity. You just need the right components in place to succeed. 

 

We’ll give you a few pointers to transform your product from being the ‘new kid’ on the block to the cool kid in the hall. 

Email Marketing

Email marketing continues to be one of the most effective ways to advertise a product. ROI on email campaigns is 4200% on average (that’s $42 for every $1 spent). 

 

Email campaigns can be as simple as advertising a weekly sale or sharing a link to your latest blog article. 

 

It is important to know your audience. Who are the people that are interested in your product? Write in a brand voice that they will relate to, and send emails that will catch their attention. 

 

Email campaigns don’t necessarily need to be about your product. In fact, it is good to vary the content of your emails to include material that will interest your target audience outside the scope of your product. By building familiarity and rapport with your audience, they will be more likely to come to you the next time they are looking for the product or service you offer.

 

If nothing else, receiving an email a couple times a week will ensure that your customer is thinking about your business and becoming more familiar with your brand over time. Even if they do not click through and purchase, they are continuously being exposed to your brand. And that’s good. 

Social Media

These days, your company cannot survive without a solid social media presence. Social media such as Facebook, Instagram, and TikTok are advertising havens for most businesses now. 

 

The best part is, you can do a lot on social media for free. 

 

Remember that just like email, the name of the game these days is not shoving advertisements in customers’ faces. People don’t want you to sell them on social media, they want you to develop a relationship with them. 

 

Post about recent happenings in the company, thought leadership topics, heartfelt messages of gratitude to your audience, and engagement posts that ask people to comment.

SEO

People will only see how amazing your product is if they can actually find your site. Search Engine Optimization is the name of the game.

 

Utilize softwares such as SEMRush or Moz to determine keywords that your audience is looking for. Also, be sure to use simple SEO improvements such as image alt text and metadata. These improvements are free and easy to implement. 

 

If your company is not in a position to purchase an SEO keyword tool, you can always use free versions of keyword tools like Answer The Public or Exploding Topics

Find Someone to Rep Your Product

“It’s who you know, not what you know.” How true that is. Networking is an extremely important part of product marketing. If you can get the right people to rep your product, their followers will become your followers. 

 

Spend time reaching out to and getting to know people. Build relationships with others, even those who are not in your same industry. You never know when a connection will become the connection. 

Use Memorable Private Label Candy

A candy private label is an effective way of ensuring people remember your product. There is nothing that sticks in a customer’s or client’s mind better than a delicious chocolate truffle with your logo on it. 

 

We make premium Belgian chocolates that contain only the finest ingredients. They are all-natural and gluten-free, with no artificial preservatives, flavors, or trans-fats. Everything we do adds to the chocolate experience and never takes away. 

Buy the highest quality chocolate from private label candy manufacturers. We want our clients to have only the best.

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