Designing an effective business to business marketing strategy requires an approach from multiple fronts. In order to be successful, you need to consider which channels you are using, as well as how you are using them. Read on to discover six strategies you can use to market to other businesses, building your revenue and expanding your pool of clientele.
Build your brand for effective B2B marketing
Do you know what one of the most fundamental pieces of business to business marketing is? Ensuring that people recognize and have a good opinion of your brand. While there are many ways you can generate leads and market your business, if you lack a clear and long-term brand building strategy then you are missing out on one of the largest pieces of B2B marketing.
Be sure to establish a brand guide, the “Bible” for your brand copy, voice, and imagery. Ensure that your social media, website, email campaigns, etc. are all in sync and convey a consistent message and personality that people will naturally comprehend and gravitate toward.
Gifts for business to business marketing
Once you have your brand established, you’ll need to give other businesses a way to remember you. Nothing leaves an impression quite like a gift. This could include a gift basket, holiday card, or high-quality candies or chocolate.
If chocolate is your preferred method, we are the only private label candy manufacturers that make the best tasting truffles on the planet (seriously). Just send us your logo and we’ll do the rest. Soon, people will remember your brand as the one wrapped around a gourmet truffle, and that tends to stick in people’s minds.
Use Social Media in your B2B marketing strategy
While LinkedIn is the most effective method for B2B marketing, it is only one avenue you should be using. According to Sproutsocial, the other top platforms to utilize for B2B social media are Twitter, Facebook, Youtube, and Instagram.
Remember that other professionals, like you, do have a life outside of the office, and when they are at home they are often browsing these other platforms. When they do, you want them to see your company.
Referrals and networking
Word of mouth is the most coveted method of marketing. Keep in mind that people will trust their friends long before they trust an advertisement. For this reason, it is important that you interact with people in multiple circles and get to know them. If they know you personally, they will introduce you to their friends and colleagues and you will be at the top of their mind when someone they know has a problem you can solve.
Go to events, join clubs, attend community gatherings, give your business card to people on the street – whatever gets your name out there in a positive way. Get people recognizing your brand and you’ll be surprised how word-of-mouth spreads and leads businesses to reach out when you have what they need.
For tips on effective networking at events, read our article Tips for Networking at Conventions and Trade Shows.
Data is number one
Analytics and data are a must when it comes to marketing. Don’t be afraid to try different approaches and strategies. When you do, gather data and assess how well different methods worked. Some may be effective, and others not so effective. In any case, as you gather data you will learn which approaches were worthwhile and which weren’t. Remember that every failure is simply another learning opportunity that can lead you to an eventual success in the long run.
Use email drip campaigns for easy B2B marketing
Another effective way to market to other businesses is through email drip campaigns. These are strings of automated emails designed in advance. They can introduce your business in bite-size chunks, attempt to move the potential client through the stages of the buyer’s journey, or something completely different. Whatever the case, drip campaigns are extremely useful as they save you time and effort and they build a relationship without you lifting a finger.
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