Giving away corporate gifts and promotional items is a great way to increase brand awareness and create a lasting impression on potential customers at trade shows. However, with so many companies vying for attention at trade shows, it can be difficult to make your company stand out from the crowd. So, what can you do to make sure your company is the one that potential customers remember?
Here are a few ideas on how to make your company memorable at trade shows:
1. Give away unique promotional items that reflect your brand.
2. Offer a variety of giveaways, so there’s something for everyone.
3. Make sure your branding is visible on all of your promotional materials.
4. Give away high-quality items that will be used and appreciated.
By following these tips, you’ll be sure to make your company memorable – and increase your chances of making sales – at your next trade show or convention!
It’s all about the look at trade shows
At tradeshows and conventions, people are looking for compelling visuals. Make sure you have something eye-catching that stands out from the crowd, so customers don’t overlook you. Consider having a booth with a striking design, using props to draw attention to your display, and adding colorful, creative signage to make sure people notice your company. Everyone loves interesting stories, so make sure your booth tells one. Your graphics, photos, and other visuals should combine to tell the story of your company − why it exists and what it stands for.
Trade shows and conventions can be overwhelming, so your displays should be both eye-catching and orderly. Make sure you have a logical flow to your booth, with clearly labeled sections for products, services, information, and giveaways. To really stand out, come up with creative solutions for displaying your products. Instead of bringing standard shelves, try a standing display that you can use to showcase your items. Aim to make the booth look inviting, so customers feel welcome to come in and browse.
Interactive or educational activities during the trade show
Take your trade show experience to a whole new level by adding interactive or educational activities to your booth. Hosting a class or demonstration will give visitors an opportunity to learn something new, while offering hands-on experiences or DIY projects will engage them in the process and provide a memorable experience. You can also give away prizes or discount coupons to encourage people to participate in your activities. This will create positive associations with your company’s products or services, and give you the opportunity to build relationships with potential customers.
Giving away branded swag is a great way to increase your visibility and get people excited about your products or services. Make sure you have a selection of items that represent your company’s style and personality. From mugs and pens to pens to t-shirts and keychains, you can create a swag package that stands out from the competition. Make sure the items you give away are thematically consistent and are of decent quality, so potential customers can hold on to them long after the event. Consider giving away items that people will actually use, rather than cheap trinkets they’ll immediately discard.
Host a party or event during the trade show
Organizing an event or party during the tradeshow or convention is a great way to create a fun, social atmosphere around your company. Invite influential people, customers, and media representatives to network and get to know each other. You can also use the event as an opportunity to introduce your new products and services. Giving away door prizes and having activities at the event is a great way to get people in the door. You can also create fun games, music, and activities to keep everyone entertained.
Make connections at the trade show
One of the most important aspects of a successful trade show is networking. Take advantage of the fact that you’re surrounded by like-minded business people and establish meaningful connections. Introduce yourself to potential partners, clients, and investors − this is the time to make connections, so don’t be shy!
Give back to the trade show
Creating a positive impression on potential customers and partners is essential, and one of the best ways to do this is by giving back to the community. Partnering with a local charity or cause is a great way to show that you’re committed to making a difference. Not only will this create a positive association with your company, it will also give you the opportunity to increase your visibility and reach potential partners and customers.
Have a strong social media presence before, during, and after the trade show
Before, during and after your tradeshow or convention, make sure you use social media to promote your company and increase your visibility. Live tweet from the event, post photos from your booth, and interact with attendees on social media. You can also host digital events for those who couldn’t make it to the show, and offer exclusive discounts and offers on your social channels. This is a great way to show potential customers that you’re engaged, and to draw attention to your products and services.