To get started, here are 7 simple tips for creating a memorable website:
1. Keep it simple
2. Use negative space
3. Highlight what’s important
4. Stick to a single font
5. Use large fonts
6. Use contrasting colors
7. Tell a story
1. Keep it Simple
If you want your website to stand out from the millions of others on the internet, you need to make sure it is memorable. A memorable website is one that is easy to navigate, visually appealing, and informative. Creating a website that is all of these things can seem like a daunting task, but it doesn’t have to be. With a little planning and creativity, you can create a website that is sure to impress your visitors.
2. Use Negative Space
Negative space or whitespace is a great tool to help make your website memorable. When used correctly, it can help lead the eye from one element to the next, give depth to flat designs, and direct the user’s focus to key areas of your page. Instead of overcrowding your website with too much content, you can use negative space to add breathing room, which can be particularly useful on small screens. Negative space can be used in a number of ways. You can use it to separate out different elements like blocks of text, images, or videos. It can also be used as an accent to add emphasis to certain elements. When done well, negative space can leave a lasting impression on your visitors and make a positive impact on their experience with your website.
3. Highlight What’s Important
Highlighting what is important on your website is a great way to make it more memorable. Whether it’s an important message, a CTA, or essential content, emphasizing certain elements on your website can ensure that your visitors don’t miss out on important information. One of the best ways to emphasize essential content on your website is through the use of color. You can use contrasting colors to draw your visitors’ attention to what matters and help guide them towards taking action. You can also use images and icons to catch your visitors’ attention. Animations are another great way to highlight what’s important and make your website stand out. Of course, you don’t want to go overboard with highlighting too many things, as this can confuse your visitors and detract from the “memorability” of the website. When used correctly, highlighting what’s important on your website can be an effective way to make sure your visitors get the most out of their experience.
4. Stick to a Single Font
Using many different fonts can have a chaotic impact on the website. Too many wildly different fonts can leave visitors confused and can be difficult to read. It also breaks the professional look and feel of your website. When choosing a font, make sure it is easy to read and stays consistent throughout the site. Maintaining a single font family is a great way to keep your website looking clean, professional, and memorable. Always stick to the same font family, and if you want to inject a bit of variety, use font weights and styles. It is always a good idea to choose a font family with plenty of availability. Different font families have different weights and styles, ranging from thin to extra bold, to italics and obliques. This will allow you to easily incorporate multiple styles into your content without having to constantly refer back to the same font, which will keep your content looking consistent.
5. Use Large Fonts
The use of large fonts is an excellent way to make your website more memorable. Large fonts are easy to read and provide a great way to make it stand out. The attention-grabbing typeface helps make an impression on the reader and drives them to explore the website further. Furthermore, the large font size is also useful for highlighting certain parts of the website such as CTA (call-to-action) buttons, headings, and important messages. Doing so helps draw their attention to the most important information on your website. When selecting a font for the website, make sure it is not too difficult to read. Selecting too thin or too artistic fonts such as cursive or script can make the text difficult to read, and this will reduce the usability of the website. Additionally, make sure the font is big enough for all screen sizes. This will ensure visitors of all devices can view your website without any hassle.
6. Use Contrasting Colors
Using contrasting colors is another great way to make the website more memorable. When selecting colors for the webpage, consider the contrast in color. Contrasting colors are known to attract attention and help draw the eye towards it. Contrasting colors can help make a certain element of the webpage stand out. Using contrasting colors does not mean choosing two bright colors for the webpage, one should choose two different colors, such as a light and a dark color, or a bright and a dull color. It is also important to make sure the colors are soothing and are not too harsh. When it comes to contrasting colors, it is best to go with soft colors, as they provide a pleasant atmosphere. The idea is to attract attention without blinding the viewers. Additionally, one should also avoid using too many colors. Too many colors can make the website look cluttered and might feel overwhelming to the visitors.
7. Tell a Story
Websites allow you to tell a story, and this story is an important part of website design. Instead of giving visitors a list of features, tell them about something that can help them relate to the website and its products. This is something that has to be done in such a way that the visitor does not feel overwhelmed by the content. When telling the story, the most important elements are the tone of voice and the words that are used. Try and make the story entertaining as well as educational. It should also be easy for visitors to connect with the story and feel a connection with the website. Images also play an important role in telling a story well. They should not be too flashy, but should instead be relevant to the story being told. The images should also be of the highest quality and should be visually appealing.
Finally, consider using interactive elements such as polls and surveys to involve visitors in the website’s story. This will make them more involved in the narrative and help establish a connection between the storyteller and audience. Utilizing these elements will help create a memorable website.