They say first impressions last a lifetime! The challenge is how do you make the first impression that people remember you by. Honestly, it’s going to be near impossible to get someone to remember your name or anything about you on the first try, BUT they will remember your marketing tool if you have a good one! Most of my clients are remembered for their chocolate! They may not remember them by their name or what they offered, but they do remember the chocolate! How powerful is that? When you call someone up and they have no idea who you are, who you’re with, or your purpose, BUT all you have to say is “I’m the chocolate guy!” The typical response is:
“Oh yeah! How could I forget you?!”
That’s huge! Instant conversation starter and something they remember you by. After that, you’re off to the races in building that relationship. I always respond with “there’s plenty more chocolate where that came from!”
Obviously, I’m biased that our chocolate is the best option, but if not our chocolate, find something that is super unique and that can be branded with your company!
Again, seems like common sense, but it’s not common knowledge. I see so many people doing the same thing everyone else does! Be different! Let me know if I can help with any suggestions or ideas!
